Janet Bava is Chief Commercial Officer of Windstar Cruises, a yacht-style cruise line headquartered in Miami, Florida. She is responsible for the company’s global commercial performance, leading sales, marketing, revenue management, itinerary planning, contact center operations, and brand strategy. With more than 20 years of experience across the travel and hospitality industry, Janet has held leadership positions with some of the world’s most recognized brands, including Royal Caribbean International, Universal Orlando Resort, Silversea Cruises, and AmaWaterways.

A strategic commercial leader, Janet is recognized for driving enterprise growth, transformation, and value creation through integrated sales, marketing, distribution, and customer lifecycle strategies. She has extensive experience building high-performing teams, leveraging data and technology to accelerate growth, and leading organizations through periods of innovation and change. A strong advocate for the travel advisor community, she is passionate about strengthening industry partnerships that create long-term value for travelers, businesses, and destinations alike.

Janet’s passion for travel is deeply personal. A Cuban immigrant, she credits her first cruise experience with opening her eyes to the possibilities of the world and inspiring her to pursue a career in the cruise industry. That transformative journey ultimately shaped the professional path that led her to become one of the travel industry’s leading commercial executives. Today, she remains a strong believer in the power of travel to broaden perspectives, foster cultural understanding, and create opportunities for future generations.

A frequent speaker at industry conferences and an advocate for innovation, leadership development, and emerging technologies, Janet brings a global perspective to business and community leadership. She is fluent in English, Spanish, and Italian and has traveled extensively throughout the world, believing that meaningful travel experiences have the power to change lives.